THE INVISIBLE COLLECTION: 100% DIGITAL LUXURY
Saturday 26 March —
11:00
- 11:45
The Talks — Hall 7
Description
By offering one-of-a-kind pieces hand-signed by major decorators or young talents, The Invisible Collection has launched a disruptive, innovative model. Led by its co-founder, Isabelle Dubern, this digital platform focuses on beautiful settings, the importance of curation and a virtuous production model, to create truly grand interiors. Tomorrow’s luxury promises to be rich in meaning, textures and craftsmanship.
Participants
Emilie BonaventureInterior Designer & Decorator & Founder - studio be-attitude
Isabelle DubernCo-Founder & Director - The Invisible Collection
Clara Le FortJournalist
Emilie Bonaventure
Interior Designer & Decorator & Founder - studio be-attitude
Émilie Bonaventure is a decorator and scenographer. She takes a holistic approach to her projects, like a creative director. An art historian and graduate of the Ecole du Louvre, Émilie is passionate about antique, modern and contemporary objects, as well as 20th-century French ceramics. She works with the worlds of art, fashion, hospitality and gastronomy. In 2005, Émilie founded “be-attitude”, an interior design firm built around the concept of breaking down barriers and creating a dialogue between art, architecture and all forms of artistic creation. It is a cross-category stance, where listening to clients and customization are fundamental as part of an approach that is truly avant-garde. In her private projects, Émilie Bonaventure cleverly combines classic and contemporary art, design, vintage furniture and one-of-a-kind pieces. Her keen eye, her collector’s spirit, her curiosity and her choices build a coherent connection between the artworks and their decorative setting, once complete. Alongside the residential projects she has worked on since the start of her firm, and also to satisfy her interest in gastronomy, Émilie has collaborated with chef/owners over the past 15 years, including Greg Marchand*, Rose Bakery, Franck Baranger and Jean Sulpice**. These projects and collaborations have made her a familiar face on the French hospitality scene.
Isabelle Dubern
Co-Founder & Director - The Invisible Collection
A former journalist and lifestyle editor at Bloomberg, Isabelle describes herself as a “entrepreneur obsessed with all things beautiful and possessed by an unconditional passion for 18th century Enlightenment, landscape architecture and Jean-Michel Frank.” After founding her own consulting agency in fashion and luxury in 2005, she was appointed creative director of Dior Maison in 2015 and launched a brand/artist collaboration home collection that debuted at Dior’s flagship store in London. She continues to consult as artistic advisor to the luxury industry including brands such as Diptyque, for its first home collection, and Dior Parfums. Passionate about interior decoration and artisanship, she seeks out the best contemporary talents in design and pairs them with the best European craftsmen. An indefatigable, curious reader, Isabelle borrowed the name The Invisible Collection from Stephan Zweig’s eponymous novel. Her motto: Audacity is the bridge between dreams and reality
Clara Le Fort
Journalist
A writer for French and international publications (Les Echos WE, Le Point, ELLE, ELLE DECO, Bllnr), Clara Le Fort deals with subjects related to luxury, innovation and sustainable development. She also works with brands on strategic matters, as a design director. In addition, she has authored five books, published by Gestalten, and has written the Louis Vuitton City Guide for Sydney, Istanbul, Copenhagen and Arles.