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@Maison&Objet / Factory Spaces as Launchpads for Emerging Design and Lifestyle Brands

Factory Spaces as Launchpads for Emerging Design and Lifestyle Brands

Published on 30 July 2025 Share

Maison&Objet - Magazine - @Maison&Objet - Factory - 4-8 Sept. 2025 ©©Anne-EmmanuelleThion

From September 4 to 8, 2025, the international trade fair Maison&Objet returns to Paris with an edition focused on innovation and emerging creativity. Among the highlights of this year’s event are the Factory Spaces, thematic zones spread across several halls, designed to spotlight young, up-and-coming brands in design, home decor, lifestyle, and craftsmanship.

A Unique Platform to Support Emerging Design Talent

The Factory Spaces are part of Maison&Objet’s broader commitment to nurturing new talent, alongside flagship programs like the Rising Talent Awards and Future On Stage. These curated areas provide young companies with strategic visibility and professional support, helping them connect with buyers, distributors, and industry influencers from around the world.

Factory by Ulule: Crowdfunded Design Innovation

In partnership with Ulule, Europe’s leading crowdfunding platform, two Factory spaces showcase innovative brands launched through public support. In Hall 4’s Cook & Share section, visitors will discover OSCO, a brand reinventing non-alcoholic aperitifs, and Les Petits Architectes, creators of a child-safe kitchen knife. In Hall 7’s Gift & Play area, brands like Fabli, a screen-free educational audio player, and Dr. Jonquille & Mr. Ail, which promotes eco-friendly gardening, highlight the diversity of new ideas.

Maison&Objet - Magazine - @Maison&Objet - Factory - 4-8 Sept. 2025 ©DR

Factory by the City of Paris: Celebrating Local Craftsmanship

The City of Paris joins the fair to promote brands awarded the “Fabriqué à Paris” label. From SŒUR & MER’s ocean-inspired recycled metal jewelry to Atelier Penso’s upcycled leather goods and Possery’s sustainable fashion, these brands embody a commitment to local, ethical, and artisanal production. The initiative aims to bring manufacturing back to the heart of the city and celebrate Parisian craftsmanship.

Maison&Objet - Magazine - @Maison&Objet - Factory - 4-8 Sept. 2025 ©DR

Factory by Paris Design Week: From Prototype to Market

Maison&Objet offers six young designers, previously featured in Paris Design Week Factory, a turnkey space in the Design District (Hall 5A). This opportunity allows them to structure their commercial offering, test production capabilities, and engage with the B2B market.

Maison&Objet - Magazine - @Maison&Objet - Factory - 4-8 Sept. 2025 ©DR

Factory by Émergence: A New Generation of Tableware

New in 2025, the Factory by Émergence space (Hall 4) highlights emerging French brands in tableware and culinary products. Supported by the Confédération des Arts de la Table and Francéclat, this initiative aims to energize the sector by showcasing creativity and differentiation.

Maison&Objet - Magazine - @Maison&Objet - Factory - 4-8 Sept. 2025 ©DR

Paris Design Week Factory: Emerging Talent Takes Over Le Marais

Running concurrently with the fair, Paris Design Week Factory takes over five venues in the Marais district. Featuring 150 designers from 30 countries, the event explores collectible design, craft design, and Design in China. Curated by the Meet Met Met collective, this edition offers a deep dive into the future of design.

Through its Factory Spaces, Maison&Objet 2025 reaffirms its role as a catalyst for contemporary creation. By offering young brands a unique springboard toward recognition and professional growth, the fair champions innovation, local craftsmanship, responsible design, and new creative narratives. More than just an event, Maison&Objet is a true launchpad where the creative landscape of tomorrow is taking shape—bold, committed, and deeply human.
 


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