(RE) GENERATION! That one engaged and increased

Vincent Grégoire

Director, Consumer Trends & Insights, NellyRodi

Vincent Grégoire graduated from Ecole Camondo having studied interior design and design. While still a student, he designed sets and exhibitions, made accessories for fashion designers and designed artwork for advertising. After working as an artistic director and designing exclusive products for the decorator Agnès Comar, he joined the consultancy firm NellyRodi in 1991. As the agency’s creative director, he was responsible for the early creation of the NellyRodi Lifestyle department. Highly dedicated to his customers, he travels the world to identify new trends, markets and consumers. In 2016, he took over the Consumer Trends & Insights pole at NellyRodi, which is the veritable starting point for all of the prospective strategy that the business intelligence and creative intelligence consulting firm provides to its clients. Driven by a desire to share his knowledge and the results of his analyses, Vincent sees his work as making a connection between marketing, creation and communication. Constantly looking for new insights and influences, he immerses himself in the contemporary world to capture and decipher the zeitgeist. In 2003-2004, he was a TV and radio columnist (Canal +, Chérie 25, Europe 1), contributed quotes and interviews to the media (radio, books, television, magazines) and wrote articles for the press (current events and trends pages). This “trend hunter” is however above all a creative and someone who is capable of questioning the connections between brands and the new trends that he discovers, explores and comes to understand as he travels around the world.